Work Life Balance Myth Or Reality Essay - 1650 Words

Work-Life Balance: Myth or Reality? The period of the mid-nineteenth century to the dawn of the twentieth century is characterized by a patriarchal society and female dependence, with women struggling to attain social equality. Women, who were previously unable to hold dominant positions in society, have now become active participants in all aspects of modern life. Society today has started recognizing the individual identity of women. She is believed to have her aspirations, abilities and qualities. It is also agreed that she should have the opportunities to develop her faculties and express them according to her own choice. However, the difficulties women are facing nowadays in balancing work and family cannot be left unnoticed. Women nowadays confront more challenges in juggling parenthood, career and personal growth because of the gender role imposed on them, the lack of the accommodation at the workplace, and views regarding women’s biological and emotional biases that prevent them from success in professio nal arena. As a result of these challenges, women sacrifice— it is difficult to have it all. Support for feminism is on the rise in today’s world, particularly in the corporate world. Despite this, there are still countless women forced to make personal sacrifices for corporate success. In today’s era, women’s activities and interests are being acknowledged in scholarly and cultural fields. They have demanded their equal standing in the community, openly exercisingShow MoreRelatedCritique Essay1005 Words   |  5 Pagesï » ¿ Critique of â€Å"The Myth Of The Millennials† Critique of â€Å"The Myth of the Millennials† After analyzing Edwin W. 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When thinking of myth, we may recall tales of Hercules and Oedipus as well as cultural or religious phenomena such as the rebirthRead MoreEssay on Going Global Presentation965 Words   |  4 Pagesï » ¿Going global. Is it a myth or reality? The question of whether the globalization is a myth or reality is easily answered to my mind: it is definitely a reality. But to what extend can we call it a reality? In my presentation I’ll disclose the term of globalization, cover the spheres in which globalization can be applied and dwell on the advantages and disadvantages of it. Finally I’ll come to the conclusion that globalization is an inevitable and developing phenomenon which requires citizens ofRead MoreHow Gender Ideologies Play A Big Role On Families And Has Evolved Drastically Over Time Essay1511 Words   |  7 Pagessociety’s view. Societies have always had traditional ways of life, such as, women as the nurtures and men as the money makers. As the years go by people change their ways of life, the idea of family has shifted. Many new roles are now more accepted in today’s time. Families are what makes us who we are and what we do. I grew up in a very happy household with parents who believ ed a family is the most important aspect in someone’s life. With that idea in mind and my Asian background shaped my parent’sRead MoreThe Corn Women Selu Essay1252 Words   |  6 Pagesfor thousands of years while others are still being created, refitted and reshaped today. The myths and stories of many Native Americans arise from animals, plants, medicine, the elements, music and much more. One tribe, the Cherokee, a Native North American people who once lived in the southeastern United States, has an endless amount of lore. I believe one of the most significant tales in Cherokee myths is about â€Å"the corn women†; her story created a basis of purpose for the Cherokee women and indirectlyRead MoreDreams And Failure Of The Great Gatsby By F. Scott Fitzgerald1022 Words   |  5 PagesDreams to the Extreme Blind Reality People watching can be a very amusing, insightful, or judgemental experience, but rarely does one reflect on how his/her actions might be viewed in the eyes of another person. By focusing on the lives of others, people lose sight of their reality and create a blurred metal image of what they want their life to be. Their actions then follow this image and become more of those written in a storybook than the realistic reactions to the present. Steinbrink describesRead More Leadership Style of Men and Women Essays1307 Words   |  6 Pagesintuitive decisions, not getting hung up on hierarchy, having a sense of work as being part of your life, not separate from it; putting your labour where your love is, being responsible to the world in how you use your profits; recognising the bottom line should stay at the bottom’. The problem with actually mapping these differences is that the successful male managerial stereotype is so strongly embedded in organisational life that female managers are pressured to conform to it, thereby confusingRead MoreTraining Development Plan of Coca-Cola1151 Words   |  5 Pagesï » ¿ Training Development Plan of Coca-Cola Table of Contents Work Life Balance 3 Assessment of the Training Needs 3 Statement of the Training Objectives 3 Method of Training 4 Evaluation of the Training Program 4 Objectives and Expected Outcomes of the Training Program 4 Programs Success 5 Expected Behavioral Changes 5 Changes in Level of Performance Output 5 Reinforcements 5 Bibliography 6 Hundred years ago economist looked into a technological future with better automationRead MoreEssay about Madonna Kolbenschlags Lost in the Land of Oz1749 Words   |  7 PagesMadonna Kolbenschlags Lost in the Land of Oz In Lost in the Land of Oz, Madonna Kolbenschlag explores the way old societal myths, which are created from the metaphors in our life, are no longer useful in todays society. The author believes we need to embrace the ego archetype of the orphan, the most influential metaphor for the self, in order to become a whole and complete person. Madonna Kolbenschlag discusses how our society is particularly hostile towards women, resulting in an acuteRead MoreComparison Between Plato And The Composition Of The Ideal City State1368 Words   |  6 Pages Plato and the Composition of the Ideal City-State in Parts I-III of The Republic Wei Ting Lee 500467076 Ryerson University Introduction Appearance versus reality is a pertinent theme in Plato’s dialogues. Yet, the precise nature of truth, the good and the beautiful all rely on contradiction, which the philosopher uses in his discussion of an ideal civil society. To properly understand Plato’s motivation, it is necessary to briefly explain his historical context: Athenian democracy

Academic Sucess Essay - 921 Words

University of Phoenix Material Academic Success Answer each question below in at least 75 words per question, reflecting on your current abilities, and identify resources to strengthen your skills. Refer to the videos, readings, and other weekly assignments to help you compose your answers. |Question |Your reflection | |How would you define academic |In order be academically ready I feel one needs to understand, and/or is making efforts to | |readiness? |understand the class topics. You need to be goal oriented, and have your goals outlined, and know| |†¦show more content†¦The center of excellence has many other things I know will be useful. When going through | |reading skills (refer to your Student |the orientation I made sure to pay extra attention to all the tools that would assist me in | |Resources Worksheet)? |completing any essays or research papers. Without these tools I would continue to struggle with | | |my writing skills, and wouldn’t be able to turn in quality work. | |What is your personal learning style |My learning style is mode 4 which doesn’t surprise me at all. I am currently a customer service | |(refer to the Ch. 1 Aplia homework)? |supervisor, so within my job duties my job is to learn and then teach others what I have learned.| | |I love to see others influenced by what I teach them, and what they see me accomplish. Currently | | |I work on projects from start to finish, and take great satisfaction in seeing the final results | | |of a project I assisted with. | | | | |Show MoreRelatedContinuing Academic Sucess1291 Words   |  6 PagesContinuing Academic Success Students can ensure their academic success by knowing the benefits of setting goals, knowing available resources, and by knowing the writing process, and maintaining academic integrity. Benefits of setting goals Setting goals help increase your motivation by creating a positive climate. They help you plan and gain control over your future and they also add challenge and purpose to your life. Goals also provide a sense of accomplishment. By setting goals you put moreRead MoreTechnology Can Increase Academic Sucess Essay1101 Words   |  5 Pageswe have become reliant on technology to help us do the simplest of tasks. This is not a bad thing when you put technology to good use such as by implementing it into school curriculums properly in order to increase the academic success of students. Technology can increase academic success through the combination of mobility, flexibility, and accessibility that it provides. Technology seems to be all around us and can be seen more in the college student population as shown by Dahlstrom’s (n.d) researchRead MoreSchool Uniforms And The Success Of Public Schools1099 Words   |  5 Pagesfrom the government and how much autonomy the schools have. Districts with low test scores run the risk of state officials taking over operations. To combat low test scores many districts have implemented uniform policies in the hopes of raising academic success. In the Long Beach Unified School District test scores rose significantly after the implementation of the school dress code(Lopez, 203). In 1998 John Adams Middle School in Albuquerque implemented a school uniform policy. Once the policyRead MoreTeachers And Teaching Strategies Have Changed1854 Words   |  8 Pageson how to be successful. First, define success. Is sucess how many students pass the class? Is success how many of the students pass a state test? Is success the number of students who like t heir teacher? Success can be defined in all of the ways and more. Each person must decide how they will define sucess so that when they look back over thirty years in education they can feel good about how they spent their life. So, how do I define sucess? Success to me is seeing a student understand a newRead More Anne Sexton: Poetry as Therapy Essay1439 Words   |  6 PagesAnnes great aunt and grandfather. As Anne grew older, she was pretty and popular with the boys. However, her performance in school was lacking in many ways. She was often very flirtatious and gossipy and found it difficult to concentrate on her academics. Anne married Alfred Muller Sexton II, or Kayo as he was affectionately called, in 1948, despite the fact that she was engaged to another man at this time (Middlebrooke 20-23). Anne did some modeling at the beginning of their marriage and the coupleRead MoreTDA 3.71675 Words   |  7 Pagesand allows them to reflect on what they have learned.They will focus on learning objectives and sucess allowing them to make good progress. 1.4-Explain the importance and benefits of assessment for learning- Assessment for learning is an essential part of education as it defines whether or not the learning objectives are being met. Assessment for learning is a significant way to raise a pupils academic achievement. In order for the pupil to progress through the school they must understand the purposeRead MoreEssay on Should Bilingual Education Be Taught In Schools1597 Words   |  7 Pages people who often view the fluent command of foreign languages as a requirement of a proper education. (Ollers, Eillers 4) â€Å"Quality education in the native language provides bilingual children in U.S. schools opportunities to develop grade-level academic knowledge and literacy. It should be of no surprise that individuals most easily develop cognitive skills and master content material when they are taught in a familiar language.† (Osborne, 29) in â€Å"The Achievement of Success† Rodriguez talked aboutRead More Cultural Bias In Assessment Essay1897 Words   |  8 Pagesproper metho d to measure the performance of a child in school as well as the overall achievement of a specific school system. The assessment may be presented in the form of verbal, written, or multiple choice, and it usually pertains to certain academic subjects in the school curriculum. Recently, many educators began to issue standardized tests to measure the intelligence of a common student body. (Rudner, 1989) These standardized tests were initially created to reveal the success in institutionalRead MoreTechnology And Curriculum Have Uncovered New Methods Of Teaching3428 Words   |  14 Pageshave been created to further academic excellence, as well as warranting that academic achievement has been generated, to help increase technology use in the classroom. Integrating a blended instructional delivery will promote academic success of all students. Do we need to use technology to achieve academic success? Computer technology in the classroom has the ability to be used as a tool with the potential to enhance student engagement, and therefore increase academic achievement through students’Read MoreHomeschooling Is The Issue Of Socialization2059 Words   |  9 Pagesresults were positive measuring homeschoolers successful outcomes in Michelle Wichers study as well. 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All In. Always. free essay sample

I hold myself steady and cool as a rock. I breathe evenly and keep my facial expressions calm and controlled. I run my hands over the rectangles that hold my future. I flip up the corners of the cards again and look down at the odd, mismatched cards. Smiling gently, my adversary stares at me quietly and lights a cigarette, and as it catches, she inhales and props her feet up on the chair beside me. I see her eyes through the smoke and notice the wrinkles that appear every time I glance at her. Some of them are due to her age, the others to smoking, the rest to her life, but no matter the origin, I see the young driven woman she used to be. She used to be beautiful. She was tall and thin with long hair. She loved to primp and dress up just because she felt like it. We will write a custom essay sample on All In. Always. or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page She lived to be her daddy’s little girl. She dreamt about being in the Navy. She also used to have all of her teeth until a drunkard knocked them out. She also lived to take care of her father as he died of cancer. She was also devastated when her mother refused to let her join the Navy, but then she didn’t. She rebelled against society itself, drank, partied, loved and married a man that drank and abused drugs, and had three children, a boy and two girls. She used to decide between herself and her kids, the kids didn’t often win. She used to be a single mom after her divorce. She and her family used to scrape by on anything they could get their hands on. She would instantly come running when her son would drunk call her and threaten to kill himself. She put everything aside to help out the family. She would bury herself to help others. She used to work her life away to help fix everything. The importance of all of this is that she used to do it. Now, she is not only beautiful but wise. She is no longer tall and thin, but why should she be? She lives in gowns and t-shirts and cotton shorts. She keeps a picture of her father on her dresser. She has not had a drink since the year I was born. Her kids are now adults, but she treats them as if they’re still in need of guidance. She is still single and in love with a man that died years ago from cancer, and she always will be. She no longer scrapes, however she doesn’t have the frivolity to splurge. She still answers the phone calls and puts everything she can aside to help family, but her life is hers now. She lives in Florida. She moved away from here because that was her backup dream, to retire in Florida. She still works but lives the one dream she could get her hands on, and she worked hard for it. She has taught me more about myself and life than any person I’ve ever known. She has cried, struggled, fought herself, her family and others, but she never got an education. She has said over the years, â€Å"Education not only comes from school but from people, but a little school never hurt.† I have learned by my own experience that life is hard, confusing, frustrating, that responsibility and instincts don’t kick in until you need them, and that you can never go wrong going all in because you’ll experience and learn something unexpected even if you lose. She puts out her cigarette and asks, â€Å"Are you going to bet?† I nod and feel the plastic disks lying on the table. I throw in two and announce, â€Å"All in.† My grandmother flips her cards, smirks, and says, â€Å"Always.†

Examining Good Practices Of Compliance Governance And Assurance Accounting Essay Example

Examining Good Practices Of Compliance Governance And Assurance Accounting Essay Good administration patterns are now going a necessity for administrations around the universe including those in the corporate, not-for-profit and public sectors. With the globalization of economic systems, the international force per unit area for attachment to a good administration model continues to increase. Part 1 of this paper outlines and explains the constructs of administration, conformity and confidence. Separate 2 utilizations relevant illustrations to explicate and show these relationships. As conformity and confidence are cardinal facets of answerability, hazard appraisal and direction procedures within the administration model, corporate boards and direction must show leading in these countries to guarantee the unity of the administration model is upheld. Part 1 Administration The cardinal construct of administration is stewardship. In its simplest signifier administration can be described as a system by which corporations are directed and controlled through a model of regulations, relationships, systems and procedures. In add-on, those who control the fate of a corporation make so, non chiefly for their ain benefit, but instead for the benefit of a broad scope of groups and persons which have an involvement in the personal businesss of the corporation. Furthermore, as described by Justice Owen in the HIH Royal Commission, administration encompasses the mechanisms by which companies, and those in control, are held to account ( HIH 2003 ) . We will write a custom essay sample on Examining Good Practices Of Compliance Governance And Assurance Accounting specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Examining Good Practices Of Compliance Governance And Assurance Accounting specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Examining Good Practices Of Compliance Governance And Assurance Accounting specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Key rules of corporate administration suggested by the ASX Corporate Governance Council and the Organisation for Economic Co-Operation and Development ( OECD ) include: Recognise and manage hazard Respect the rights of stockholders Remunerate reasonably and responsibly Disclosure and transparence The function of stakeholders in corporate administration Safeguard unity in fiscal coverage Promote ethical and responsible decision-making Structure the board and monitoring of board public presentation Although there is no individual theoretical account of good corporate administration, there is consensus that the model should stipulate the distribution of rights and duties among different participants in the corporation, such as the board, directors, stockholders and other stakeholders. It should besides spell out the regulations and processs for doing determinations on corporate personal businesss. By making this, it besides provides the construction through which company aims are set and the agencies of achieving those aims. Transparency is an indispensable component of a well-functioning system of corporate administration. Seasonably and balanced revelations to stakeholders are the rule agencies by which companies can go crystalline. Similarly, hazard direction and an effectual system of internal control are critical to good corporate administration. Conformity No corporate administration theoretical account will be effectual unless there is a civilization of conformity within the administration. In general, conformity agencies conforming to regulations, such as policies, criterions or codifications, statutory Torahs and accepted community and ethical criterions. An of import accelerator for conformity enterprises is the being of inducements for unscrupulous managers and directors of endeavors to work the resources of the concern. Therefore the rule intent of conformity enterprises is to guarantee that those responsible for the administration of an administration comply with steps intended to protect the involvement of all stakeholders. This can be achieved through the execution of a conformity plan. An effectual conformity plan can non merely cut down an organisationaa‚Â ¬a„?s hazard of interrupting the jurisprudence but can besides advance a civilization of conformity and promote good corporate citizenship ( Fels 1999 ) . In add-on, conformity plans can ; Identify and extenuate hazards, Improve communicating and coverage, and Increase ethical behavior within an administration. Conformity can besides be described as an result of an administration run intoing its duties and should be aligned with the organisationaa‚Â ¬a„?s overall strategic aims. Furthermore, as portion of a good administration model an administration will implement confidence plans to supply conformity accreditation to stakeholders. Assurance Assurance can be defined as a procedure that provides assurance that planned aims will be achieved within an acceptable grade of residuary hazard. It can besides be described as a nucleus constituent of the administration model in which direction provides accurate and current information to the stakeholders about the efficiency and effectivity of its policies and operations, and the position of its conformity with statutory duties. In add-on, confidence dramas an of import function in transparence as information demands to be verified in order to do it believable and utile to interested parties. As confidence services are aimed at direct appraisal of hazard direction, control, or administration procedures of an administration a typical confidence plan would include an ; audit commission, internal audit map, and external audit map. Be it their one-year fiscal statements, systems of internal control or conformity with contractual or legislative duties an independent reappraisal procedure adds to the unity of an entityaa‚Â ¬a„?s revelations. In other words, confidence enhances the grade of assurance of the intended users about the result or measuring of an entityaa‚Â ¬a„?s revelations. Part 2 In response to the loss of investor assurance following legion corporate failures, and the serious corporate control deductions that accompanied them, regulators had small pick but to pass both the conformity and confidence elements within the administration model. Although a study by the Cadbury Committee ( Cadbury, 1992 ) drew attending to the demand for improved confidence manner back in the early 1890ss stakeholders had to wait until 2002 before regulators introduced important reform. Following the prostration of Enron and WorldCom the United States responded with the Sarbanes-Oxley Act in 2002. In 2004, following the prostration of HIH Insurance Ltd, Australia introduced the Corporate Law Economic Reform Program ( CLERP ) 9 Act to assist beef up lacks in the countries of auditing, peculiarly the independency of hearers, and fiscal coverage. The purpose of these steps is to back up the relationship between administration, conformity and confidence. In the absence of conformity and confidence the benefits associated with corporate administration are limited. This is supported by Tricker ( 2000 ) whose wide definition of corporate administration is that it is concerned with the exercising of power over corporate entities. In the narrow focal point of bureau theory, that power would be interpreted as the balance between managers and stockholders. Therefore, to accomplish bureau equilibrium it is indispensable that corporations implement a administration model that includes encompassing a civilization of conformity to guarantee conformance to all regulations and ordinances and the extenuation of hazard through rigorous confidence plans such as internal and external audits. Enron, WorldCom and HIH provide good illustrations of the effects that result from dysfunctional administration mechanisms. Ineffective hazard confidence and corporate administration procedures have produced ruinous consequences, so it is imperative that company direction and managers work together to guarantee that their administration has the hazard direction and command resources required to accomplish their organizational ends ( Rittenberg A ; Anderson 2002 ) . In add-on the integrating of the audit map with the administrations corporate scheme and hazard direction will further heighten the administration model and animate some much demand religion back into the corporate market. Regardless of the effectivity and efficiency of regulators to implement good administration patterns, the hazard of corporate failure is still in the custodies of company boards and direction. However, the hazard of loss ensuing from unequal procedures, from people and systems or from external events will be lower in a administration environment entwined in conformity and confidence.

Pronouncing the Spanish G and J

Pronouncing the Spanish G and J The g in Spanish can one of the more difficult letters to pronounce, at least for those who hope to be precise. The same is true for the j, whose sound it sometimes uses. Beginning Spanish students can think of g has having two sounds, although those who want to be exact will find that the g has three common sounds and a pair of rare situations where it is pronounced very softly if at all. The Quick and Easy Approach to Pronouncing the G The way many English speakers learning Spanish start out is by thinking of Spanish as having two sounds, depending on the letter that follows: Most of the time, the g can be pronounced much like the g in dog or figure. Note that in both of those English words, the g is pronounced somewhat softer or less explosively than the g in words such as goat and good.However, when the g is followed by e or i, it is pronounced something like the letter h, the same as the Spanish j. (In this way, the sound of the g parallels that of the c, which has a hard sound except when it comes before an e or i, in which case it has a softer sound. Both c and g in English often follow a similar pattern.) Note the differences in these phonetic transcriptions. The first three have the hard g sound, while the final two have the h sound: apagar - ah-pag-GARego - EH-gohignicià ³n - eeg-nee-SYOHNagente - ah-HEN-tehgirasol - hee-rah-SOHLgusto - GOO-stohgente  - HEN-teh You should have no difficulty being understood if you follow these pronunciations. However, if you hope to sound more like a native speaker, you should follow the next section. A More Precise Approach to Pronouncing the G Think of the g as have three main sounds: When the g comes immediately before an e or i, it is pronounced like the Spanish j, detailed below.Otherwise, when the g comes after a pause, such as at the beginning of a sentence, or if it doesnt have vowel sounds immediately before and after, the g can be pronounced much like the g in dog or figure.When the g comes between vowels (unless followed by e or i), it is pronounced much softer, and there is no good English equivalent. You might think of it as a mushy version of the above pronunciation, or like something between silence and the above pronunciation. You can hear it pronounced native speakers here. A Pair of Exceptions These three pronunciation take care of nearly all situations. However, there are two significant exceptions: Some speakers intensely soften or even drop the sound of the g in the letter combination gua, especially when it appears at the beginning of the word such as in guapo, guacamole, and guardar. So guapo sounds something like WAH-poh, and guacamole sounds like wah-kah-MOH-leh. This tendency, which can be heard here, is found in many areas and varies even within localities. At the extreme, you may even hear agua pronounced like AH-wah.A few English gerunds (-ing verbs) such as marketing and camping have been adopted into Spanish (often with a slight change in meaning). Most native Spanish speakers cant readily imitate the ng sound well at the end of a word, so the tendency is to end the word with the n sound. Thus marketing may sound like mrketin, and camping  may sound like campin. In a few cases, such as meeting becoming mà ­tin or mitin, the spelling has been changed to conform with the common pronunciation. Pronouncing the J The j sound is what is known as a voiceless velar fricative, which means that it is formed by forcing air through the slightly constricted back part of the mouth. Its kind of a scraping or raspy sound. If youve learned German, you may know it as the ch sound of Kirche. You may hear it sometimes in English in the word loch when given a Scottish accent or as the initial sound of Hanukkah when an attempt is made to pronounce it as if it were in Hebrew. One way you might think of the sound is as an extended k. Instead of sounding out the k in an explosive fashion, try lengthening the sound. The sound of the j varies with region. In some areas, the j sounds almost like a soft k, and in some places it sounds very close to the h sound in words such as hot or hero. If you give the j the sound of the English h, as many English-speaking Spanish students do, you will be understood, but keep in mind that is only approximate.

Macbeth Characters

'Macbeth' Characters The characters in Shakespeare’s Macbeth are, in large part, Scottish noblemen and thanes that Shakespeare lifted from Holinshed’s Chronicles. In the tragedy, Macbeth and Lady Macbeth’s ruthless ambition contrasts with the moral righteousness of King Duncan, Banquo, and Macduff. The Three Witches, evil characters at first glance, act both as agents and witnesses of fate, setting the actions in motion. Macbeth The thane of Glamis at the beginning of the play, Macbeth is the protagonist of the eponymous tragedy. He is initially presented as a Scottish nobleman and a valiant warrior, but his thirst for power and subsequent fear lead to his undoing. After he and Banquo listen to a prophecy delivered by the Three Witches, who proclaim him thane of Cawdor and, subsequently, king, he becomes corrupt. Macbeths wife persuades him to kill Duncan, the king of the Scots, during a visit to their castle in Inverness. He proceeds with the plan despite his doubts and fears and becomes king. However, his actions cause him to fall into a state of constant paranoia, to the point that he has his ally Banquo and MacDuffs family murdered. After seeking the witches advice, they tell him that no man â€Å"of woman born† will ever be able to slay him. He is eventually beheaded by Macduff, who was â€Å"from his mother’s womb untimely ripped.† Macbeth’s characterization can be described as anti-heroic: on one hand, he behaves like a ruthless tyrant, on the other, he does show remorse. Lady Macbeth Macbeth’s wife, Lady Macbeth, is a driving force in the play. She first appears on stage reading a letter from her husband, who details the prophecy delivered by the witches predicting that he would become king of Scotland. She thinks her husband’s nature is â€Å"too full o the milk of human kindness† (act I, scene 5) and belittles his manhood. As a consequence, she pushes her husband to murder King Duncan and do whatever it takes to be crowned king of the Scots.   The deed leaves Macbeth so shaken that she has to take command, telling him how to lay out the crime scene and what to do with the daggers. Then, she mostly recedes as Macbeth turns into a paranoid tyrant, if not to remark to their guests that his hallucinations are nothing but a longtime ailment. However, in act V, she becomes unraveled, too, having succumbed to delusions, hallucinations, and sleepwalking. Eventually, she dies, presumably by suicide.   Banquo A foil to Macbeth, Banquo starts off as an ally- both are generals under King Duncan’s rule- and they meet the  Three Witches  together. After prophesying that Macbeth will become king, the witches tell Banquo that he will not be king himself, but that his descendants will be. While Macbeth is enthralled by the prophecy, Banquo dismisses it, and, overall, displays a pious attitude- by praying to heaven for help, for example- as opposed to Macbeth’s attraction to darkness. After the king’s murder, Macbeth starts seeing Banquo as a threat to his kingdom and and has him killed.   Banquos ghost returns in a later scene, causing Macbeth to react with alarm during a public feast, which Lady Macbeth chalks up to a long-term mental ailment. When Macbeth returns to the witches in act IV, they show him an apparition of eight kings all bearing a strong resemblance to Banquo, one of them holding a mirror. The scene carries deep significance: King James, on the throne when  Macbeth  was written, was believed to be a descendant from Banquo, separated from him by nine generations. Three Witches The Three Witches are the first characters to appear on stage, as they announce their agreement to meet with  Macbeth. Soon after, they greet Macbeth and his companion Banquo with a prophecy: that the former  shall be king, and the latter shall generate a line of kings. The witches prophecies have a great influence on Macbeth, who decides to usurp the throne of Scotland. Then, sought by Macbeth in act IV, the Witches follow Hecate’s orders and conjure visions for Macbeth that announce his impending demise, ending with a procession of kings bearing a strong resemblance to Banquo. Although during Shakespeare’s time witches were seen as worse than rebels, as political and spiritual traitors, in the play they’re amusing and confusing figures. It’s also unclear whether they control fate, or whether they are merely its agents. Macduff Macduff, the thane of Fife, also acts as a foil to Macbeth. He discovers the corpse of the murdered King Duncan in Macbeth’s castle and raises the alarm. He immediately suspects Macbeth of regicide, so he does not attend the crowning ceremony and instead flees to England to join Malcolm, King Duncan’s eldest son, to convince him to return to Scotland and reclaim the throne. Macbeth wants him murdered, but the hired assassins take his wife and his young children instead. Eventually, Macduff manages to slay Macbeth. Even though nobody â€Å"of woman born† could murder him, Macduff was actually born via caesarean section, which made him the exception to the witches’ prophecies. Duncan The King of Scotland, he symbolizes moral order within the play, whose values are destroyed and restored as the tragedy progresses. While trusting and generous in nature (his virtues / Will plead like angels, trumpet-tongu’d’I 7.17–19) especially towards Macbeth, he is firm in his punishment of the original thane of Cawdor.   Malcolm Duncan’s eldest son, he flees to England when he finds out his father was murdered. This makes him look guilty, but in reality he sought to avoid becoming another target. At the end of the play, he is crowned king of Scotland. Fleance Banquo’s son, he is ambushed by Macbeth’s assassins alongside his father, but manages to escape. Even though he does not become king at the end of the play, we know that the current English monarchy during Shakespeare’s time descends from Banquo.

Analysis of an Ethical Dilemma (Part Two) Essay Example | Topics and Well Written Essays - 500 words

Analysis of an Ethical Dilemma (Part Two) - Essay Example Life is a gift from God and no human being has the right to do whatever they please with it. She believes death is gods will and wish and everyone has their time of death and there is no turning back from this time. She is opposed to all forms of euthanasia, not just because she believes God is the creator of life or because of the teachings of the catholic church, but also because these churches and biblical teachings are supported by philosophical, ethical and reasoned argument that can be availed (Armstrong, 2009). As a Christian, Mary Gonzalez believes it is against her religious background and moral perspective to take her life or even request someone in doing so. She believes no one has the right to kill or assist in killing no matter how hopeless the situation. In relation to euthanasia being a way to relieve pain, to the suffering individuals, Mary insists that it is wrong and against the Hippocratic oaths of doctors. The oath states that, â€Å"I will not give a deadly drug to anybody if asked for it, nor will I make a suggestion to this effect or in swearing the giving of poison when asked for it.† The American Society of Internal Medicine and American College of Physicians do not encourage or give support to physicians regarding euthanasia (ACP-ASIM, 2010). Physician assisted suicide, she believes, deteriorates the trust that patients have in the physicians. The government is wrong to give any right to a certain group of people to kill other people. This is illegal and should be abolished. Instead, people should encourage the suffering and give them hope until God decides when to take their life. The biblical worldview according to Mary Gonzalez is a well reasoned and gives a moral value to the sanctity of life (Cox, 2009). This is because it is possible to point to a moral right or wrong. It is concerned with the good of the community at large while the secular worldview is more focused on the individual

SWOT Analyses Essay Example | Topics and Well Written Essays - 2000 words

SWOT Analyses - Essay Example The head offices of the company are located in the United States where the company began its operations in 1962. Sam Walton, the founder of the multinational opened the first store in Arkansas (Wal-Mart, 2013). The organization began operating globally in 1991 when it opened a store in Mexico, and since then, the firm has expanded its operations to twenty four more countries. The founder of the store Sam Walton established the retail outlet with an aim of helping consumers to save funds. This aim led the manager to lower the price that the company charged for all its products below that of competitors. The organization maintains this strategy until today, and this has been the major source of the high growth rates of the firm. The strategy of charging prices below the market level makes Wal-Mart unique in the retail industry. Wal-Mart Current Strategies The company still aims at providing low-priced commodities to consumers all over the world. Other strategies of the firm include giv ing back to the community. Wal-Mart appreciates the community that purchases its products by contributing funds to empower women, end hunger, create employment opportunities, and sustain the environment (Wal-Mart, 2013). The company also aims at serving customers more efficiently every day by installing electronic-commerce in its stores. The electronic-commerce is a system that employees use to serve customers faster than a manual system. The firm aims at ensuring the electronic system works efficiently so that it can retain its market share. Strategic Plan A strategic plan is an objective that an organization expects to achieve at the end of a certain period, usually more than one year (Abraham, 2012). Having determined the values of Wal-Mart, the firm may aim at increasing sales by twenty percent annually, in the next three years. The techniques that the organization may use to achieve this strategy would be opening new retail outlets and advertising products. Advertising increase s the awareness of the firm’s products to consumers. New retail outlets will enable the organization to reach more consumers. The efficient utilization of the techniques will lead to an increase in sales by twenty percent or more. A SWOT analysis will enable the firm to determine the factors to rely on more while struggling to achieve the twenty percent sales target. SWOT Analysis of the Organization Strengths High Market Share Wal-Mart operates ten thousand nine hundred stores in the world with fifty of the outlets located in the United States. The numerous stores indicate that the company serves a large market in the world. The organization utilizes the market share to bargain for low prices with suppliers. Suppliers also provide the firm with quantity discounts because Wal-Mart purchases products in large quantities (Faarup, 2012). The power of the firm to purchase low-priced goods enhances the firm to charge consumers the lowest cost in the market. This enables the organi zation

Science and Technology Essay Example for Free

Science and Technology Essay Yan Wang (Corresponding author) School of Economics and Management, Changchun University of Science and Technology 7989 Weixing Road, Changchun 130022, China Tel: 86-431-8521-7930 Abstract At present, the world economy is shifting to the model of knowledge-based economy, knowledge and technology to economic growth has greatly exceeded the sum of the contribution of capital, labor and natural resources and become the most important economic factors, economic growth rely on scientific and technological progress than before, scientific and technological innovation is more important than ever before, it is becoming the main causes and the most direct driving force of a region or countrys economic growth and development. This paper starts from the meaning of regional scientific and technological innovative competence; analyze the composition and upgrade mechanism of regional scientific and technological innovative competence. Keywords: Regional scientific and technological innovative competence, Composition, Upgrades mechanism 1. Introduction Since the Austrian-American economist Schumpeter put forward the concept what is a kind of innovative changes in the production function for the first time in † Economic Development Theory† which published in 1912, and particularly emphasizes on economic changes, such as reduced costs, the economic balance broken, brutal competition and the economic cycle itself, should be mainly attributable to Innovation , henceforth the innovation has been the hotspot of international study , but in different countries, different periods of time, it has been given to the different characteristics. 2. Meaning of Regional scientific and technological innovation Regional scientific and technological innovation meanly that in the given region , under the regional context, science, technology, education, economy and other factors shape the incorporate development mechanism , is the regional system whose main body is enterprise and include local government, education and scientific research units, intermediary organizations. It relies on the strength of regional science and technology innovation, uses resources of regional scientific and technological innovation effectively, coordinates the inter-regional cooperation in science and technology and competition, and achieves efficient allocation of scientific and technological innovation resources (personnel, knowledge, inputs) and the structural optimization, promotes the extensive development of regional scientific and technological innovation and the application , promotion and popularization of innovative product. And then create and develop the competitive advantage to ensure regional economic development. Regional scientific and technological innovation system is the network which regional science and technology organizations, universities, business interact and develop together. This innovative system has the main features of the system, but is open. The System bear the task of putting the high-tech science and technology into the development of regional economic variables, promoting the regional industrial structure modernization and optimization, so as to ensure regional economic and social sustainable development. From the practice of each regional economic development, the regional competitive ability especially the strength of sustainable competitiveness mainly depends on its scientific and technological ability. From the successful experience of developed countries, generally the regional scientific and technological innovative competence should have 8 parts, such as the capability of independent innovation, comprehensive utilization of extra-territorial technology, supply of the innovative system, open up new markets, management innovation, development of new resources, coordination and advanced thinking ability. 3.1 Capability of Independent Innovation To understand independent innovation, first of all, is a direction. It emphasizes that we need innovative thinking, based on our own strength, innovation as much as possible. At the same time, do not rule out studying others. Innovation can be divided into 3 categories: (1) integration independent innovation, it is the organic integration of a variety of related technologies to form products and industries with market competitive; (2) introduce or imitate innovation, based on the introduction of foreign advanced technology, to promote positi vely digestion, absorption and re-innovation; (3) originality independent innovation, that is, through their own new technology research and invention, and developed a new or next generation products. Their Common ground is the unique core technology which has the intellectual property and on the basis to form the value of new products. The capability of independent innovation is the region (enterprises) use effectively innovative resources, establish a new technology platform or change the core technology and achieve independent intellectual property, so that the region will continue to enhance its core competitiveness ability and obtain sustainable competitive advantage in the market competition, in the process of technological innovation to express organic colligation of various ability. 3.2 Capacity of Comprehensive Utilization of Extra-territorial Technology Capacity of comprehensive utilization of extra-territorial technology mainly refers to the extraterritorial appropriate technology. The so-called appropriate technology, not high-tech necessarily, as long as suiting the stage of regional economic development, to make the region access to sustainable development capacity t hrough using and popularization of technology. Capacity of comprehensive utilization of extra-territorial technology indicates that the region under circumstances of lacking originality as individual, and attract the extraterritorial appropriate technology for its own using, the focus is on the basis of digestion and absorption, improvement and innovation or change the core technology to produce new products. However, because partial or minor changes, it is commonly difficult to apply to the patents and not have independent intellectual property rights. Comprehensive utilization of extra-territorial technology is a better choice, such as the backward areas implement catch-up strategy. 3.3 Capacity of the supply of innovative system Regional scientific and technological innovation required system collaboration of the whole society and can not be separated from regulation and control of system norms and policy guidance and support of government, such as a series of taxation, finance, industrial technology, personnel incentives. If no such systems and policies, technological innovations will no step. Mechanism is as shown in Figure 1. 3.4 Capacity to Open Up New Markets Explicit manifestations of capacity of regional scientific and technological innovation are able to produce the high-tech, high value-added products which can meet market demand and consumers agree to accept, and then through market exchange to successfully realize the value compensation. And Japans low-volume, diversification Toyota production model has been exceed Americas high-volume, low diversification† the new winter system, and its drawbacks are that the production scale is small and production cost is high. Therefore, opening up new markets and expanding market size are imperative to obtain economies of scale. 3.5 Capacity of Management Innovation With the advent of a knowledge-based economy, science and technology change with each passing day, market competition is growing, complexity and difficulty of regional scientific and technological innovation is greater, so whether if can the government management system innovates with the time from the government-funded, creation purchase, nail down orientation, the patent system, tax incentives, direct investment, and integration innovation, continue to management innovation and strengthen policies to encourage scientific and technological innovation are particularly important. 3.6 Capacity to develop new resources Resources are the basis for regional economic development, and agelong supply of resources is the basis for sustainable development of the region. Throughout the regional resources system, the vast majority of resources (in particular, non-renewable mineral resources) lack flexibility in supply in the near future. Therefore, continue to develop new resources to provide sustainable supply of resources to promote regional sustainable economic development is one of main mission of regional scientific and technological innovation and also a main component of regional scientific and technological innovation competence. 3.7 Capacity of advanced thinking In economic development, we say the idea is everything, and in science and technology innovation, we believe that advanced thinking decides everything. Since the difficulty of original innovation: firstly, rely on the accumulation of knowledge; secondly, rely on inspiration of a handful genius. Where does inspiration come from? In fact, it comes from the advanced thinking ability of scientists. Scientists only have the advanced thinking ability can sudden blaze inspiration and to create original innovative, to produce a new product; scientists only have the advanced thinking ability to be possible to set a variety of existing technologies form integrated innovation, and developed new improved products; only have the advanced thinking ability can enhance its digestion and absorption capacity of imported technology, and on this basis to form introduction innovation, access to their own intellectual property rights. If government does not have an advanced thinking ability , will not be able to formulate scientific strategies for regional economic development, but also impossible to provide system supply in favor of scientific and technological innovation, would be impossible to upgrade the capacity of regional scientific and technological innovation. 3.8 Capacity of Coordination Regions itself is a complex economic and social system, inside and outside of the region have a variety of economic and interest actors, in the course of economic operation, if let the market mechanism to allocate freely, there would exist the case of market failure, such as externalities and public goods, especially in science and technology innovation system to promote regional economic development. In nature, science and technology is a kind of public goods of strong spillover effects, free-rider phenomenon is more likely appear; the external effects of scientific and technological achievements are also great and positive; R D investment is great, but results and earnings are uncertainty, so it is a high-risk, high investment activity, only one or a few enterprises can not be completed. Therefore, the Government of the Organization Coordination ability is very important and necessary. 4. Upgrade Mechanism of Regional Scientific and technological innovation Competence From economic development practice of developed countries such as the US and Japan, to keep the competitiveness of the regional economy than ever, using regional scientific and technological innovation to promote regional economic development. Therefore, we must form upgrade mechanism of regional scientific and technological innovation capacity. Learning from international successful experience, generally we should do the following four areas: 4.1 Construct the Regional Scientific and Technological Innovation System Which Main body is enterprises Looking from outside mechanism, we must intensify system reforms; to achieve separation of political from capital, separation of government from enterprises, rely on preferential policies, legal protection and market incentives to turn enterprises into the investors, beneficiary, risk takers, main body of research and development, main body of decision-making of technological innovation,; analysis from internal mechanisms, we must implement modern enterprise system, through system innovation, such as property rights system, incentive systems, organizational systems, to promote technological innovation; through capital market to achieve enterprises’ strategic restructuring and the survival of the fittest, accelerate the technological transformation of traditional industries, establish the benefits and risk-driven mechanisms of technological innovation, promote large and medi um-sized enterprises to establish a sound scientific research and development institutions, as soon as possible to form a number of large-scale enterprises group with independent innovation ability and to match multi-national corporations; change the approach that state-owned enterprise managers appointed by the superior, and gradually establish and perfect the market selection and wash out mechanism of enterprise managers, establish an effective entrepreneurship motivation, discipline and supervision mechanism, bring into play fully the entrepreneurs’ soul and core role in technological innovation. 4.2 Construct the Experts Community of Regional Economic Development In the era of knowledge economy, knowledge is the first resources or key resources of regional economic development, and people are carriers of knowledge who use knowledge to innovate and change the world; we say the idea determines everything, the idea is wrong and then all are wrong, the idea refers to that of government leaders and entrepreneurs; even if the region has more scientific and technological resources, if not to be organized reasonably and optimize the configuration, it can not form a strong scientific and technological innovation capacity of region to promote regional economic development, thus need the outstanding intellectual leader in knowledge fields. Therefore, in order to enhance the capacity of regional scientific and technological innovation, we must establish experts community of regional economic development. The key to harmony and unification management system is that government should strengthen communication and coordination. (1) Internal coordination problem of government departments. Government would understand more about the factors which affects capabilities of regional scientific and technological innovation and it’s role in their own scientific and technological innovation system. Summarize the successful experience of the relevant bodies and generalize them at other agencies, utilize new or existing forum, among government, enterprises, colleges and research institutions to discuss the common problems to influence on regional scientific and technological innovation system development; (2) the problem of co-ordination between business and government. Try to recognize explicitly that there are partnership and common benefits between the support of regional science and technology innovation system of state-owned enterprises and the private sector, to enhance their mutual com plementarily. At present, more and more activities of state-owned enterprises run out that of private sector. Therefore, it is necessary to strengthen the coordination between them so that they can only work together for regional technological innovation system to make their own contribution; (3) to strengthen regional peoples understanding of scientific and technological innovation system. Try to let people know the importance of innovative activity, as well as the means by which the people to support innovation, improve the well-known degree of the award in the technological development field; (4) to reinforce inter-regional and international cooperation, to strengthen recognition of the excellent Technology Center to encourage inter -regional and even cross-border cooperation in science and technology. 4.4 Construct the perfect investment and financing system of regional scientific and technological innovation The upgrade of regional scientific and technological innovation capability depends on a great deal of R D inputs, no abundant risk capital, same as the car does not oil, the whole system of regional scientific and technological innovation are not functioning. And rely on financial investment only, capacity is limited, or there would be Chinese Tsukuba situation; if only rely on corporate investment, because the risks may be difficult to do so. Therefore, must be guided by government policies favoring to form a perfect, including government, financial institutions and non-governmental organizations, diversified, market-oriented, new-style risk investment and financing system. 5. Conclusion In a word, each region should base on understanding of composition of regional scientific and technological innovative competence and its upgrade mechanism, combing with its own practice of regional economic development, to constitute the countermeasures to upgrade the competence. References Wang, Delu. (2000). Grow up of Region- Studies on Regional Innovation Theory and Cases. Beijing: Aviation Industry Press. Wang, yan. (2007). Theoretical Research on Independent Innovation for Regional Economic Development [D]. PhD thesis.

Patient Safety Incident (PSI) Essay -- Resident Care

Living in a care home often results in residents becoming less independent with respect to their ability to exercise their rights and responsibilities. Some care home routines restrain residents. For instance, care homes sometimes use cot-sides or cocoon beds, which are designed to reduce falls but are often ineffectual with demented residents, who tend to climb over the rails and fall from a great height. In addition, residents often develop problems such as pressure sores, incontinence, muscle wastage and worsened mental conditions due to the use of such beds. This paper describes the Patient Safety Incident (PSI) designed for Hollybrook (HB) care home, at which I work as a professional care worker. The first part of the paper explores the information systems in use at HB and it argues that Patient Safety Incident (PSI) is a result of adverse events that tend to be more organisational than clinical in their aetiology. From an organisational perspective, PSI records help one to understand the causes of errors relating to communication, teamwork and care process design, in a way that is different to that of clinical epidemiology. This part of the paper outlines the information required to sort and organise records in order to make it easier for staff to use them. These records list the contact details of residents, their Medical Administration Record (MAR) and accident/incident records. Designing the record around the database makes it easier for staff to sort out and identify, for example, all residents who are taking controlled medicat ions or whose risk assessment needs closer observation by internal staff. A database application will also help HB to reduce the overall burden of the traditional paper method and will e... ...nce an incident that may not be seen as such by staff working in the same environment but, if the staffs have frequently witness that the same incident occur; they may stop reporting the incident. However, database application system can save charting time which could be utilized to provide care to residents. Administration function like medical records, risk assessments, daily reports and coding requires documentations from the service users` electronic medical record database to enhance the EHR, which link the EHR data with databases containing standardized assessment information from external healthcare systems. If the database is not similar as to what other healthcare systems use, it is impossible to share information from EHR database with other clinical application systems. Works Cited 1. EBRAHIM,A (2011) NAMIBIAN EDUCATION CENTRE, NAMIBIA Patient Safety Incident (PSI) Essay -- Resident Care Living in a care home often results in residents becoming less independent with respect to their ability to exercise their rights and responsibilities. Some care home routines restrain residents. For instance, care homes sometimes use cot-sides or cocoon beds, which are designed to reduce falls but are often ineffectual with demented residents, who tend to climb over the rails and fall from a great height. In addition, residents often develop problems such as pressure sores, incontinence, muscle wastage and worsened mental conditions due to the use of such beds. This paper describes the Patient Safety Incident (PSI) designed for Hollybrook (HB) care home, at which I work as a professional care worker. The first part of the paper explores the information systems in use at HB and it argues that Patient Safety Incident (PSI) is a result of adverse events that tend to be more organisational than clinical in their aetiology. From an organisational perspective, PSI records help one to understand the causes of errors relating to communication, teamwork and care process design, in a way that is different to that of clinical epidemiology. This part of the paper outlines the information required to sort and organise records in order to make it easier for staff to use them. These records list the contact details of residents, their Medical Administration Record (MAR) and accident/incident records. Designing the record around the database makes it easier for staff to sort out and identify, for example, all residents who are taking controlled medicat ions or whose risk assessment needs closer observation by internal staff. A database application will also help HB to reduce the overall burden of the traditional paper method and will e... ...nce an incident that may not be seen as such by staff working in the same environment but, if the staffs have frequently witness that the same incident occur; they may stop reporting the incident. However, database application system can save charting time which could be utilized to provide care to residents. Administration function like medical records, risk assessments, daily reports and coding requires documentations from the service users` electronic medical record database to enhance the EHR, which link the EHR data with databases containing standardized assessment information from external healthcare systems. If the database is not similar as to what other healthcare systems use, it is impossible to share information from EHR database with other clinical application systems. Works Cited 1. EBRAHIM,A (2011) NAMIBIAN EDUCATION CENTRE, NAMIBIA

Nutrition and Nutrient Content Labels Essay

1. What was the purpose of testing distilled water with each indicator? The purpose of testing distilled water was to have a standard for the other samples. 2. Given what you know about diabetes, explain why diabetics have to pay attention to the types of foods they ingest? Diabetics have to pay attention to the types of foods they eat because their bodies cannot break down and use glucose correctly. So, if they have too much glucose, they could go into diabetic shock. 3. List any of the food samples that tested positive for more than one type of molecule. Explain why it is an advantage for us to eat foods that contain more than one type of molecule. Peanuts tested positive for more than one type of molecule. The advantage of eating foods with more than one type of molecule is that the body can get the proper amount of the molecule they need more efficiently. 4. In the United States, processed food must be labeled showing information about the nutrient content. It has been argued that requiring nutritional information on these foods is too costly for consumers, because the cost to test the foods is added to the price of the food item. What is your position on this issue? In the space below, write a five to eight sentence paragraph giving at least three reasons in support of your position. Write a paragraph either in support of the current laws that require nutritional labeling, or in favor of making nutrient content labels optional. Support your position with logical, well thought out arguments. I feel that they should continue making nutrient content labels mandatory.

Developmental case study

It is important to know and understand the developmental milestones and be aware of the problems so children can be supported and offered the intervention if need. The bible provides a framework for Christian teacher's hereafter and actions that teachers can nature kindness, patience, humility and love of their own lives and the lives of their students (Galatians 5:22-26). By understanding children development is like a road map to explore the perspectives of children developmental theorists use to understand how children grow and change.The developmental case study is greatly improve the ability to interact with children with the better understanding of the stages of development, greater sight into how children behave, think and feel in certain ways which is a helpful way to gain and feel more comfortable in talking, playing and working with them. It is also important to realize that development is an ongoing process through out the lifespan and having a greater understand of how pe ople continue to grow and change can help appreciate and manage all stages of life.Participants Observation There are two participants in this developmental case study. First is a four years old boy, Monterey, who is a single child from African-American ethnicity. He attends NC Pre-K program, which provides high quality early educational experiences for four years old who are not attending preschool for various reasons and prepares children for kindergarten. Monterey is a very happy and high energetic child. He enjoys participate his friends in dramatic play center, running in the playground and eagerly to learn the new things during circle time.The second participant is ten years old girl, Kimberly, who is in fourth grade. Kimberly family are originally from Honduras, Kimberly is a bilingual student who speak fluently both English and Spanish. Her family moved to United States of America when she was three years old and she started to learn English when she attended preschool at th e age of four. Kimberly is very easy to get along and likes to play with younger children as she spends her late afternoon with mother, who is the reechoes assistant teacher. She likes to watch television, exercises with her older sister but not heavy active activities.She is a honor student, very bright and very curious about everything around her. The Whole Child Concept The â€Å"whole child† concept is based on the accepted principle that all areas of human growth and development are integrated. All areas of growth are knitted together in mutually supportive network creating the uniqueness of each child. Teachers learn what makes each child special, what they look like when the children move their bodies or change their expressions. The observant teachers read through the way they express the â€Å"whole child† (Gordon & Browne, 2013, p. 67).To define the â€Å"whole child†, observant teacher uses six developmental domains to express how children grow and de velop, which are developmental of social-emotional, physical, cognitive, language, cultural identity and creativity. In this development case study mainly focuses on three developmental domains in each participant, which are: Social-emotional development, includes children relationship with themselves and others, self-concept, self-esteem and ability to express their feeling. Physical placement, includes gross mother, fine motor and perceptual motor activities.Cognitive development, includes curiosity, ability to perceive and think, memory, attention span, general knowledge, problem solving, analytical thinking, beginning reading and computing skills. Developmental Case Study Monterey is four years old and according the social-emotional development during preschool years, a young child's social life evolved in relatively predictable way. The social network grows from the relationship with parents or other guardians and including family members. Social interactions extend from home t o child-care arrangement or preschool.Erick Erosion's theory of social development suggests that during the preschool year, children must resolve the personality crisis of initiative versus guilt. The child's successful solution in this stage results in a sense of initiative and ambition tempered by reasonable understanding of the permissive (Slaving, 2012, p. 62). Monotone's social-emotional development is age appropriated. He is learning what is acceptable and what is not. His emotional regulation skills expand and able to identify his feelings, as his language skill develop.Monterey enjoys being around his peers, during preschool years, peers begin to play the important roles. Peers conflict let children see that others have thoughts and feeling different from their own. Most of preschool interactions occur during play, which reflects the four levels of social interaction (solitary play, parallel play, associative play and cooperative play). Monterey spends most of the time in dr amatic play center and he achieves in the cooperative play level, which occurs when children Join together to reach common goals, sharing and taking turn.Play also allows boys to express themselves through dramatic play and to learn how to negotiate social-emotional challenges. It is through imaginary scenarios that young children work through family situations, pretend to be, negotiate role and problem-solve other real-life situations (Groper et al. , 2011, p. 36). Movement is a hallmark of early childhood and dramatic changes occur in both gross motor skills and fine motor skills (McDermott & Ramrod, 2013, p. 164). During preschool years, gross motor skills become smoother and better coordinated as a result of muscular control increasing.Young children infuse pretend role in into their physical play. In gender difference, boys have a larger proportion of muscle tissues Han girls, they are more physically active and participate in more rough-and-tumble play than girls (Gordon & Bro wne, 2013, p. 341). In this observation, even though Monotone's physical appearance is smaller than his friends in the classroom, he tends to play rough-and-tumble like other boys who are bigger than him, which in this case, size does not matter in his physical development.Monotone's fine motor skills make major strides in his age by dressing himself, eating with utensils, building blocks, putting small puzzles pieces together, writing his name legibly and cutting by using scissor to follow certain patterns. Level Weights believed that the adults in the society foster children's learning, engage children in meaningful and challenging activities and help them make sense of their experiences. Weights emphasized the importance of adult guidance in promoting cognitive achievements. Children's learning involves the acquisition of information from others and deliberate teaching.Development occurs as the child internalizes, be able to think and solve the problem without the help of others, this ability is called self-regulation. There are three key concepts in Weights theory, which are a zone of proximal development (ZAP), scaffolding and private speech or self-talk. As Monterey being observed, he clearly shows one of the key concepts of Weights theory, Private speech or self-talk. There are many times when he is working on play dough, puzzles and building blocks, he usually talks himself out loud about his plan in what to do next.When thought and language first merge, children often talk to themselves. Self-talk serves an important function in cognitive development. By talking to themselves, children learn how to guide their own behavior through complex maneuvers (McDermott & Ramrod, 2013, p. 17) and self-talk increases when children are performing more challenges task. Language development in children age three to seven years is tied with their thoughts, during these years, children talk aloud to themselves. After a while, self-talk becomes internalized so he child ren can act without talking out loud (Gordon & Browne, 2013, p. 09). Children talk to themselves for self-guidance, self-direction and help children think about their behavior and plan for their actions. ZAP and scaffolding are also important keys in helping children develop their cognitive skills. ZAP helps hillier master their skills with the assistance of another skilled person and scaffolding is a useful structure to support children's learning. Children who get advice to help them master the activities within their abilities tend to be more successful in their cognitive skills and development.Kimberly is ten years old girl, who is very curious about everything around her. By the time, children enter elementary school, they have developed skills for more complex thoughts, actions and social influence. The primary grade children will normally be spent working through Erosion's fourth stage, industry versus inferiority. They contribute to their sense of industry and accomplishment . During this stage, children start to prove that they are â€Å"grown up† or â€Å"l can do it myself† stage. This stage also includes the growth of independent action, cooperation with groups and performing socially acceptable ways.Most children make great strides in terms of their ability to recognize emotions in themselves and others, control their emotions and communicate about their emotion with language. As Kimberly was being observed, her emotional regulation continues to evolve. She can substitute one activity to another, change the way they think about troubling situation. Only one thing that she tends to do is keeping her feeling to herself. According to McDermott & Ramrod (2013), elementary and middle school students also tend to keep their feelings to themselves that suggest they are vulnerable (p. 37). Kimberly tends to move on to the new thing and does not like to be asked about the problem that bothers her. Throughout the school year, children have oppo rtunities to face many circumstances to develop their emotional regulations and how to properly express their social expressions. Most children have a similar appearance during middle childhood, the body size increases and their legs are longer in proportion to the body. This steady growth results in an increase in height and weight. Girls mature somewhat quickly than do boys.As children progress through middle childhood, they become increasingly sensitive about their physical appearance (McDermott & Ramrod, 2013, p. 165). This shows in Kimberly perspective of others in their appearances. She likes to ask why people wear certain types of outfit, hairstyles and the way people look. She was asked to explain about her ideas about her own curiosity, her answers give the result f what she wishes she could have or looks like. Self-conscious increases as children get close to puberty, which children start to notice the changes of their appearances.Many children exaggerate their own physica l flaws, the reality is that appearance is influential in social relationship and affect how they feel about themselves (McDermott & ramrod, 2013, p. 165). Jean Pigged referred the period of cognitive development of children age between seven to eleven years old is concrete operational stage. During this stage, children become increasingly skilled in the understanding of logical and concrete information. Even though, they still struggle with hypothetical or abstract concepts, they still be able to focus on multiple aspects of problem, thinking in different viewpoints and become less egocentric.They begin to have longer attention span and better able to remember information for longer period. Play still plays an important part in children during this age group. Middle childhood play fosters cognitive development. Children exercise their executive skills when planning pretense scripts. Using symbols in games, designing constructions and organizing games with rules (Bergen & Foregoer, 2009, p. 428). Play also shows the ability to use what they already know to construct new knowledge.During the observation, Kimberly shows how she relates her cognitive skills with play ideas by creating new games, rules and being adjust them to be appropriated to younger children in her mother's classroom. Play is the essence of creativity in children throughout the world, it is universal and reflects the children's growth, life and how they look at the world. Not only cognitive development, play promotes learning for the whole child, providing benefits for all developmental domains. Conclusion Once, everyone was a child. Learning about child development can provide additional insight of how a child becomes later in life.The better understand of the age process, the better prepare when the issues emerge. Teachers, educators, parents and educator are not only gained the process of understanding but will be able to recognize what is normal and not normal in the children development. Bible also makes clear that each person is unique. All are able to contribute to life in a special way, using their distinctive gifts (Romans 12:4-8). Study human development tends to follow remarkably predictable patterns, which indicate the typical placement of each ages and stages.

Euphemisms for Death

Euphemisms for Death Euphemism is especially frequent, says linguist John Algeo, when we must come face to face with the less happy facts of our existence. Here we consider some of the verbal tranquilizers employed to avoid dealing head-on with death. Despite what you may have heard, people rarely die in hospitals. Unfortunately, some patients do expire there. And according to hospital records, others experience therapeutic misadventures or negative patient-care outcomes. However, such mishaps cant be nearly as disappointing as the patient who has failed to fulfill his wellness potential. Most of us, I imagine, would rather die than let down the side in this fashion. Well, perhaps not die exactly. We might be willing to pass on, like dinner guests who take a pass on dessert. Or depart, as we should after a night out. (Theyre no longer with us, our hosts will say.) Unless, of course, weve had a bit too much to drink, and then we might just end up lost or asleep. But perish the thought. In the article Communication About Death and Dying, Albert Lee Strickland and Lynne Ann DeSpelder describe how one hospital worker tiptoed around the forbidden word. One day, as a medical team was examining a patient, an intern came to the door with information about another patients death. Knowing that the word death was taboo and finding no ready substitute, the intern stood in the doorway and announced, Guess whos not going to shop at Wal-Mart anymore. Soon, this phrase became the standard way for staff members to convey the news that a patient had died.Dying, Death, and Bereavement, ed. by Inge Corless et al. Springer, 2003 Because strong taboos surround the subject of death in our culture, countless synonyms for dying have evolved over the years. Some of those synonyms, such as the gentler terms suggested above, are regarded as euphemisms. They serve as verbal tranquilizers to help us avoid dealing head on with harsh realities. Our reasons for using euphemisms are varied. We may be motivated by kindnessor at least politeness. For example, when speaking of the deceased at a funeral service, a minister is far more likely to say called home than bit the dust. And to most of us, resting in peace sounds more comforting than taking a dirt nap. (Note that the opposite of a euphemism is a dysphemism- a harsher or more offensive way of saying something.) But euphemisms arent always employed with such solicitude. A substantive negative outcome reported at a hospital may reflect a bureaucratic effort to disguise an interns blunder. Likewise, in wartime a government spokesperson may refer abstractly to collateral damage rather than announce more candidly that civilians have been killed. Euphemisms, Death and Mortality [E]uphemism cannot cancel the reality of death and mortality, says Dorothea von MÃ ¼cke in an essay on German writer Gotthold Lessing. Nonetheless, it can prevent the sudden confrontation, the accidental, unprotected encounter with death as the real, as decomposition and undifferentiation (Body and Text in the Eighteenth Century, 1994). Euphemisms serve as reminders that communication is (among other things) an ethical activity. Strickland and DeSpelder elaborate on this point: Listening carefully to how language is used provides information about the speakers attitudes, beliefs, and emotional state. Becoming aware of the metaphors, euphemisms, and other linguistic devices that people use when talking about dying and death allows for greater appreciation of the wide range of attitudes toward death and promotes flexibility in communication. Theres no doubt that euphemisms contribute to the richness of language. Used thoughtfully, they can help us avoid hurting peoples feelings. But when used cynically, euphemisms can create a haze of deceptions, a layer of lies. And this is likely to remain true long after weve bought the farm, cashed in our chips, given up the ghost, and, as now, reached the end of the line.

Stress Management Essay

Stress Management Essay Stress Management Essay Stress Management Essay the Manual of Correct Relaxation What is the stress management? We know how it is difficult sometimes to cope with the nerves on the working place: fuss, conflicts, stress loading and others factors, which influence on our physical and moral conditions. Of course, after the hard working day we can always take a cold shower or just spend some hours in bed under the blanket. But next day we face another set of problems, and it would not be enough to have a usual rest again. What should you do in this situation? Definitely, there are a lot of trainings and stress-down systems, which help you to control your stress in each difficult situation. However, today it is quite popular task in our colleges to write essays about the stress management or your own experience in chilling out. In my case, I had a deal with that assignment many times, so, I could help you too. Stress Management Essay The Identification of the Issue As you understand, stress management essay is a description of your personal and public experience in the field of management relaxation. The main principle of business says find the time as for the work as for the rest. In other words, you start your stress management essay with the words of topics importance; you point the key factors of successful stress management. It would be better, if you prepare some stress management essay outline beforehand. I assure you that it will ease your writing undoubtedly. Stress Management Essay The Analysis Now you begin to unfold the topic. It will be useful, if you speak sequentially, with a logical line of your thoughts. Describe foreign and domestic practice, and how people of various cultures handle the stress problems on the work. Also, put the examples of solid and reliable ways to relax at the workplace. In other words, provide the real and global research, making the analysis of your ideas simultaneously. Stress Management Essay The Synthesis In the end of your stress management essay as the author, you provide the logical conclusion. It means you collect the gained knowledge and draw a final line under your research. It could be the recommendations on the basis of examined information or clear directions about the stress avoiding. Actually, your work is some kind of manual for those, who want to have the working situation under control. Besides, your work could be published on some web-site of writing works, and your will help someone to cope with above-mentioned tasks.

Parachute jump Research Paper Example | Topics and Well Written Essays - 750 words

Parachute jump - Research Paper Example From the Newton laws of motion, a free fall is the motion which involves the weight of a body as the only body is the only force that acts against it. Gravitation was reduced to a time space curvature. Felix had no force acting against him and hence moved along a geodesic. Due to absence of any other forces, gravitation acted on him equally due to the relative weightlessness. In this condition the gravitation field is zero. Felix in the free fall experienced gravititation "0-g". The Newton’s law of universal gravitation simplifies the dynamical equations that describe the trajectories that result due to gravitational force under normal conditions as F = mg. This accounts for the assumption for objects falling to earth over relatively short vertical distances. It is however much untrue over larger distances. The equation ignores the air resistance that was involved that has an effect on falling objects within appreciable distance in air causing them to approach a terminal velocity quickly. The air resistance effect varied enormously due to the size of Felix. The equation ignores the rotation of the earth failing to describe the Coriolis effect (Heitzmann, 23) Near the surface of the Earth, g  =  9.8  m/s ². The assumption is that SI unit g is measured in mps therefore d has to be measured in meters and time t in seconds. Therefore, velocity v is measured in meters per seconds(Heitzmann, 26) Felix is assumed to have started from rest and air resistance was neglected. In the Earth’s atmosphere all results are inaccurate after the first five seconds of the fall. Felix’s velocity at the time should have been a little less than the vacuum vale of 49 m/s due to the resistance of air. As Felix was falling through the atmosphere (which is not a perfect vacuum) therefore, he did not encounter a drag force brought about by air resistance. The drag force should have increased the velocity of the free fall. Felix therefore reached a state where the drag force

People hit family members because they can Essay

People hit family members because they can - Essay Example Consider a couple named Chet and Margorie that had been married for ten years. Oftentimes Chet is a very domineering husband and many times has hit and abused his wife because he believed she did not do an adequate job of cleaning the house. While it’s easy to consider that Chet is just a violent person, one must also consider what would occur if Chet had a janitor that did not properly clean his office. In these regards, it seems clear that Chet would not attack the janitor. While Chet’s exact motivations are not easily discernable, Jacobson (1998) indicates that spousal abuse is oftentimes linked to dysfunctional relationship patterns and modes of communication within the household. Markowitz (2000) also indicates that spousal abuse more readily occurs, or is deemed ‘acceptable’ as compared to public violence, as the abuser is able to rely on the abused person’s emotional or financial dependence to ensure they will not receive punishment. In these regards, the abused person is often unable to leave or inform the authorities about the abuse because they rely on the abuser for their survival. While the earlier instance considers spousal abuse, family abuse also occurs in other forms. Consider the instance of David and Marie.

Continuum of care for maternal,newborn,and child health in Australia Essay - 1

Continuum of care for maternal,newborn,and child health in Australia - Essay Example The failure of the maternal health usually leads to the death of the infants (World Health Organization, 2013, p. 67). The death of the mother denies the infant the maternal care, which is essential in the growth and development of the child. Additionally, the mothers who fall sick during pregnancy are at risk of infecting their children. Therefore, the pregnant mothers ought to be offered antenatal healthcare services for the welfare of both the mother and the child. Australian maternal care involves skilled birth professionals. Guenther and Vittori (2008, p. 79) claim that the engagement of skilled personnel in midwifery prevents newborn and mother deaths during delivery. The offered health care services also enhance access to nutritious food for the children, which helps the children gain natural immunity against a wide array of diseases (Palmer and Short, 2010, p. 36). The Australian medical authority also has programs, which enlighten mothers on better and hygienic practices of caring for children. According to Lewis (2009, p.83), the maternal healthcare services enable the children to receive early preventive healthcare against diseases like malaria, tetanus, polio and pneumonia. Ideal healthcare services also guarantee exclusive breastfeeding, which affords the children with antibodies (Hally, 2008, p. 57). The antibodies are instrumental in the natural protection of the children from many infections. The healthcare for the mothers and children in Australia incorporates oral rehydration. The rehydration is fundamental in preventing diarrhea

Icici Bank Is The Second Largest Bank Marketing Essay

Icici Bank Is The Second Largest Bank Marketing Essay In my term paper I had to discuss 7ps of ICICI bank. 7ps means what the marketing mix they used for promoting their products. It is usually a strategies used by icici bank for promoting their products, or we can say that for promoting their sales. As we know ICICI (Industrial Credit and Investment Corporation of India) is largest private sector bank by market capitalization and second largest overall in term off assets. The growth of the ICICI over the years has proved repeatedly the ability of the institution in adopting new technologies and products. It is through its ability to nourish new products and services that the institution has become a household name in a very short span of time.  ICICI Bank decided to target Indias burgeoning middle class and corporates by offering a high level of customer service and efficiency that rivaled the foreign banks, on a much larger scale, at a lower cost. ICICI offer very services which is very good in comparison to other banks. Credit cards services of ICICI bank are also very good as comparison of other banks. In my term paper I also compare ICICI with HDFC and AXIS bank. INTRODUCTION TO ICICI BANK: ICICI Bank  (Industrial Credit and Investment Corporation of India) is  Indias largest  private sector  bank  by market capitalisation  and second largest overall in terms of assets. Total assets of Rs. 3,562.28 billion (US$ 77 billion) at December 31, 2009 and profit after tax Rs. 30.19 billion (US$ 648.8 million) for the nine months ended December 31, 2009. The Bank also has a network of 1,700+ branches (as on 31 March, 2010) and about 4,721 ATMs in India and presence in 18 countries, as well as some 24 million customers (at the end of July 2007). ICICI Bank offers a wide range of banking products and financial services to corporate and retail customers through a variety of delivery channels and specialised subsidiaries and affiliates in the areas of investment banking, life and non-life insurance, venture capital and asset management. ICICI Bank is also the largest issuer of credit cards in India. ICICI Bank has got its equity shares listed on the stock exchanges at  Kolkata  and  Vadodara,  Mumbai  and the  National Stock Exchange of India Limited, and its  ADRs  on the  New York Stock Exchange  (NYSE). The Bank is expanding in overseas markets and has the largest international balance sheet among Indian banks. ICICI Bank now has wholly-owned subsidiaries, branches and representatives offices in 18 countries, including an offshore unit in Mumbai. This includes wholly owned subsidiaries in Canada, Russia and the UK, offshore banking units in Bahrain and Singapore, an advisory branch in Dubai, branches in Belgium, Hong Kong and Sri Lanka, and representative offices in Bangladesh, China, Malaysia, Indonesia, South Africa, Thailand, the United Arab Emirates and USA. Overseas, the Bank is targeting the NRI (Non-Resident Indian) population in particular. ICICI reported a 1.15% rise in net profit to Rs. 1,014.21 crore on a 1.29% increase in total income to Rs. 9,712.31 crore in Q2 September 2008 over Q2 September 2007. The banks current and savings account (CASA) ratio increased to 30% in 2008 from 25% in 2007. Sensing an untapped opportunity, ICICI Bank decided to target Indias burgeoning middle class and corporates by offering a high level of customer service and efficiency that rivalled the foreign banks, on a much larger scale, at a lower cost. ICICI has around 27 subsidiaries. Of course, the most prominent and most successful among them is the ICICI bank.ICICI Bank is one of the  Big Four Banks  of India with  State Bank of India,  Axis Bank  and  HDFC Bank. 7 PS OF ICICI BANK PRODUCT MIX 1. DEPOSITS ICICI Bank offers wide variety of Deposit Products to suit our requirements. Coupled with convenience of networked branches/ over 1800 ATMs and facility of E-channels like Internet and Mobile Banking, ICICI Bank brings banking at your doorstep. Savings Account: ICICI Bank offers a power packed Savings Account with a host of convenient features and banking channels to transact through. Senior Citizen Services: The Senior Citizen Services from ICICI Bank has several advantages that are tailored to bring more convenience and enjoyment in your life. Young Stars: Its really important to help children learn the value of finances and money management at an early age. Banking is a serious business, but we make banking a pleasure and at the same time children learn how to manage their personal finances. Fixed Deposits: Safety, Flexibility, Liquidity and Returns!!!! A combination of unbeatable features of the Fixed Deposit from ICICI Bank. Recurring Deposits: Through ICICI Bank Recurring Deposit you can invest small amounts of money every month that ends up with a large saving on maturity. So you enjoy twin advantages- affordability and higher earnings. Roaming Current Account: Only Roaming Current Account from ICICI Bank travels the distance with your business. You can access your accounts at over 500 networked branches across the country. Bank @ Campus: Thanks to [emailprotected], child can now surf the Net and access all the details of his / her account at the click of a mouse! No need to visit the bank branch at all. ICICI Bank Salary Account: is a benefit-rich payroll account for Employers and Employees. As an organization, you can opt for our Salary Accounts to enable easy disbursements of salaries and enjoy numerous other benefits too. 2. INVESTMENTS Along with Deposit products and Loan offerings, ICICI Bank assists you to manage your finances by providing various investment options such as: ICICI Bank Tax Saving Bonds Government of India Bonds Investment in Mutual Funds Initial Public Offers by Corporate Investment in Pure Gold Foreign Exchange Services Senior Citizens Savings Scheme, 2004 3. ANYWHERE BANKING ICICI Bank is the second largest bank in the country. It services a customer base of more than 5 million customer accounts through a multi-channel access network. This includes more than 500 branches and extension counters, over 1800 ATMs, Call Centre and Internet Banking. Thus, one can access the various services ICICI Bank has to offer at anytime, anywhere and from anyplace. 4. LOAN a) Home Loans b) Personal Loans c) Car Loans d) Two Wheeler Loans e) Commercial Vehicle Loans f) Loans against Securities g) Farm Equipment Loans h) Construction Equipment Loans i) Office Equipment Loans j) Medical Equipment Loans 5. CARDS a) Credit Card b) Debit cum ATM Card c) Travel Card d) VBV (VERIFY BY VISA): Verified by Visa (VBV)  is a new service from VISA that lets us shop securely online with our existing Visa  Credit card. Usable only on Verified by Visa sites, this service through a simple checkout process, confirms our identity when we make purchases. e) Master Card Securecode: MasterCard ®Ã‚  SecureCodeà ¢Ã¢â‚¬Å¾Ã‚ ¢Ã‚  is an easy to use, secured online payment service from ICICI Bank that lets you shop securely online with your existing ICICI Bank MasterCard ®Ã‚  Credit Card. This service through a simple checkout process, confirms your identity when you make purchases on the Internet. f) American express card: With ICICI Bank American Express Credit Card just shop online as you normally would and then enter your correct card information and billing address. We would validate the billing address that we provide with our records and authenticate our transaction. Its that simple and helps in safeguarding our online transaction.If we are unsure what is our billing address on record with us, simply call our 24-hour Customer Care numbers given on the back of the card for a quick check. 6. DEMAT SERVICES ICICI Bank Demat Services boasts of an ever-growing customer base of over 7 lacs account holders. In their continuous endeavor to offer best of the class services to our customers we offer the following features: Digitally signed transaction statement by e-mail. Corporate benefit tracking. e-Instruction facility facility to transfer securities 24 hours a day, 7 days a week through Internet Interactive Voice Response (IVR) at a lower cost. Dedicated specially trained customer care executives at their call centre, to handle all queries. 7. MOBILE BANKING With ICICI Bank, banking is no longer what it used to be. ICICI Bank offers Mobile Banking facility to all its Bank, Credit Card and Demat customers. ICICI Bank Mobile Banking enables you to bank while being on the move. 8. NRI SERVICES ONLINE MONEY TRANSFER facility available to NRIs worldwide through www.money2India.com at the click of a button! Benefits: FREE Money transfers into accounts with over 30 banks in India Demand Drafts issued and payable at over 1250 locations in India ONLINE Tracking of the status of your funds SUPERIOR Exchange rates OFFLINE MONEY TRANSFER facility is also available across geographies through our local branches and in association with partner banks/ exchange houses. PRICING MIX The pricing decisions or the decisions related to interest and fee or commission charged by ICICI are found instrumental in motivating or influencing the target market. The RBI and the IBA are concerned with regulations. The rate of interest is regulated by the RBI and other charges are controlled by IBA. The pricing policy of a bank is considered important for raising the number of customers vis-à  -vis the accretion of deposits. Also the quality of service provided has direct relationship with the fees charged. Thus while deciding the price mix customer services rank the top position. The ICICI bank has to frame two- fold strategies. First, the strategy is concerned with interest and fee charged and the second strategy is related to the interest paid. Since both the strategies throw a vice- versa impact, it is important that ICICI bank attempt to establish a correlation between two. It is essential that both the buyers as well as the sellers have feeling of winning. Pricing ICICI Bank Products Starts With Three Basic Questions. 1. What rate does the bank need to meet its financial objectives? The answer is, it depends. Some considerations for loan and deposit pricing are: ROA or ROE objectives Related income taxes Earning assets to total assets Equity-to-asset ratio Cost to service earning assets being funded or deposits funding an earning asset Pricing for the activities and risks associated with the product Rate tiers based on product balances Asset and liability mix Another element to consider in the pricing of earning assets is the risk of loss. Most notably, this is relevant in loan pricing. Many banks assign a risk weighting to individual loans over a certain size or based on loan type and assign a credit risk charge based on those ratings. Customer relationships are difficult to assign a value to in the pricing process. Customers will generally press for some price concessions in consideration of other relationships they have with the bank. Asset and liability mix also impacts pricing results. Generally speaking, banks operating with higher loan-to-asset ratios are able to afford to pay more for deposits. Likewise, banks can afford to be more competitive on certain deposit products if they have fewer maturities in a particular timeframe or less total outstanding balances in a product line. 2. What is the market rate for the core product? Customers have more distribution channels available to them today than at any other point in history. In the past 10 years, the number of bank locations has increased 20%. Of course, there are the mortgage bankers, the Internet, and a host of other financial service providers competing for your customers loan and deposit business. The point is, the competitive marketplace always ensures that if a financial institution is charging too much for loans or paying too little for deposits, its share of the market will likely dwindle as existing and prospective customers find alternative providers. You can do all the math you want to determine required pricing points, but if your pricing is uncompetitive, your market share will shrink. 3. What would the bank have to do to sales and operations to make its rates the most competitive in its market? Pricing is a key issue for the associates who sell bank products to your customers. The fact is, lenders want the lowest rates, and people dealing with depositors want to pay the highest rates. You need the right balance of fee income, strategies to reduce operating costs, and a healthy asset and liability mix to change your required pricing. PLACE This component of marketing mix is related to the offering of services. The services are sold through the branches. The 2 important decision making areas are: making available the promised services to the ultimate users and selecting a suitable place for bank branches. The number of branches OF ICICI: 1900 in India and 33 in Mumbai. What attract peoples for choosing ICICI? The selection of a suitable place for the establishment of a branch is significant with the view point of making place accessible. The safety and security provisions a Convenient to both the parties, such as the users and the bankers Infrastructure facility Near to station and located on s. v. road well crowded area. Market coverage PROMOTION MIX Advertising: Television, radio, movies, theatres Print media: hoardings, newspaper, magazines Publicity: road shows, campus visits, sandwich man, Sponsorship Sales promotion: gifts, discount and commission, incentives, etc. Personal selling: Cross-sale (selling at competitors place),personalized service Telemarketing: ICICI one source Call center (mind space) PROCESS Flow of activities: all the major activities of ICICI banks follow RBI guidelines. There has to be adherence to certain rules and principles in the banking operations. The activities have been segregated into various departments accordingly. Standardization: ICICI bank has got standardized procedures got typical transactions. In fact not only all the branches of a single-bank, but all the banks have some standardization in them. This is because of the rules they are subject to. Besides this, each of the banks has its standard forms, documentations etc. Standardization saves a lot of time behind individual transaction. Customization: There are specialty counters at each branch to deal with customers of a particular scheme. Besides this the customers can select their deposit period among the available alternatives. Number of steps: numbers of steps are usually specified and a specific pattern is followed to minimize time taken. Simplicity: in ICICI banks various functions are segregated. Separate counters exist with clear indication. Thus a customer wanting to deposit money goes to deposits counter and does not mingle elsewhere. This makes procedures not only simple but consume less time. Besides instruction boards in national boards in national and regional language help the customers further. Customer involvement: ATM does not involve any bank employees. Besides, during usual bank transactions, there is definite customer involvement at some or the other place because of the money matters and signature requires. PHYSICAL EVIDENCES Physical evidence is the material part of a service. Strictly speaking there are no physical attributes to a service, so a consumer tends to rely on material cues. There are many examples of physical evidence, including some of the following: Internet/web pages Paperwork Brochures Furnishings Business cards The building itself (such as prestigious offices or scenic headquarters) The physical evidences also include signage, reports, punch lines, other tangibles, employees dress code etc. Signage: each and every bank has its logo by which a person can identify the company. Thus such signages are significant for creating visualization and corporate identity. Financial reports: The Companys financial reports are issued to the customers to emphasis or credibility. Tangibles: bank gives pens, writing pads to the internal customers. Even the passbooks, chequebooks, etc reduce the inherent intangibility of services. Punch lines: punch lines or the corporate statement depict the philosophy and attitude of the bank. Banks have influential punch lines to attract the customers. Employees dress code: ICICI bank follows a dress code for their internal customers. This helps the customers to feel the ease and comfort. THE PEOPLE All people directly or indirectly involved in the consumption of banking services are an important part of the extended marketing mix. Knowledge Workers, Employees, Management and other Consumers often add significant value to the total product or service offering. It is the employees of a bank which represent the organisation to its customers. In a bank organization, employees are essentially the contact personnel with customer. Therefore, an employee plays an important role in the marketing operations of a service organisation. To realize its potential in bank marketing, ICICI become conscious in its potential in internal marketing the attraction, development, motivation and retention of qualified employee-customers through need meeting job-products. Internal marketing paves way for external marketing of services. In internal marketing a variety of activities are used internally in an active, marketing like manner and in a coordinated way. The starting point in internal marketing is that the employees are the first internal market for the organization. The basic objective of internal marketing is to develop motivated and customer conscious employees. A service company can be only as good as its people. A service is a performance and it is usually difficult to separate the performance from the people. If the people dont meet customers expectations, then neither does the service. Therefore, investing in people quality in service business means investing in product quality. COMPARISON OF ICICI WITH OTHER BANKS: ICICI bank market capitalization is more then other banks. It has market capitalization is 105,709.63 cr, while HDFC is 91,326.65 cr and AXIS bank is 91,326.65 cr. ICICI has net interest income is 25,706.93 cr, which is higher then other banks. While net interest income of HDFC is 16,172.91 cr and AXIS bank is 11,638.02 cr. Net profit of ICICI bank is 4,024.98 cr, which is again higher then other banks. While net profit of HDFC is 2,948.69 cr and AXIS bank net profit is 2,514.53 cr. Total assets of ICICI bank are 379,300.96 cr, which is higher then other banks. While total assets of HDFC bank is 183,270.78 cr and total assets of AXIS bank is 147,722.06 cr. ICICI banks headquarters in Mumbai is vary huge, then other bank headquarters. In the past two years, the bank has spent Rs 185 crore on advertising and publicity (In comparison, HDFC has spent Rs 100 crore). HDFC Banks retail deposits are about Rs 23,000 crore (Rs 230 billion). Even in home loans, ICICI Bank commands 30 per cent of the market, having eaten into housing finance pioneer, HDFCs share. ICICI Bank has issued 3 million credit cards that is more than twice the number of HDFC Banks credit card users. However, industry observers point out that ICICI Banks effective users for credit cards may not be high. As a result of its perceptive branch strategy, ICICI Bank has acquired more than five million internet, mobile and telephone banking customers, i.e. much greater then HDFC and AXIS bank. ICICI strategy for promotion of financial inclusion: ICICI Bank has taken up specific initiatives to ramp up financial literacy as well as intermediation to the underserved and under banked segments in both rural and urban areas. ICICI Banks financial intermediation models, both through the microfinance institutions and business correspondents have been designed to build a repository of information with regard to financial behaviour of the customers. ICICI Banks Financial Intermediation Models: With focus on low-income segments, ICICI Bank has come up with innovative delivery channels: Microfinance ICICI Bank works closely with MFIs and NGOs to adapt its products to suit consumer needs. Two innovative models have helped achieve scale in serving the low-income household: a) Partnership Model being implemented with NGOs and MFIs: Under this model ICICI Bank forges an alliance with existing MFIs wherein the MFI undertakes the promotional role of identifying, training and promoting the micro-finance clients and the ICICI Bank finances the clients directly on the recommendation of the MFI, so the customer and portfolio resides in the Banks book. b) Securitisation of Portfolios of MFIs: Under this model ICICI Bank buys out portfolios from MFIs. The MFI continues to service the clients and acts as the collection agent. Here again, the MFI shares the credit risk with the Bank. A variant of the securitisation model is on-tap securitisation, wherein the MFI receives an advance purchase consideration to create a portfolio of loans that could then be periodically sold to ICICI Bank. Technology The Bank has been actively looking at technology solutions to scale up the micro finance portfolio. Further, the Bank has been considering adopting a Core Banking System (CBS) for managing the loan portfolio generated under the partnership model. In this regard, the Bank has found an able partner in FINO to provide technology solutions to the micro finance sector. The technology solution comprises of core banking and smart card systems. In light of the technology solutions available through FINO, the Bank has designed a new process for delivering loans under the partnership model. Some of the key aspects where a strong technology platform will add value to the micro finance operations include reduction in transaction cost; better data management and reporting capacities and capability to interface with multiple peripherals, etc. This will also enable enhanced disclosure and transparency in the operations of MFIs, setting a platform for robust securitisation / buyout opportunities to meet the priority sector lending objectives of the regulator. Business Correspondent In line with the RBI guidelines ICICI Bank employs Business Correspondent (BC) model to extend financial services, especially the much-needed savings services to rural customers. In the pilot stage, the transactions by BC are being done with the help of an e-Passbook and an Authentication Device (AD). The e-Passbook can display and store the customer KYC information, customer account details and the transactions in each account. It also has a unique feature of biometric authentication by the way of fingerprints, thereby mitigating the risk related to PIN (Personal Identification Number) in the rural scenario. ADs provide Customer interface with user-friendly menu options, enabling transactions. An authorized operator is enrolled by capturing the fingerprints of all the 10 fingers to mitigate fraud risk, can operate each AD. The transaction is recorded on the AD, which at specific intervals would be uploaded and updated in the Banks system through a normal telephone line, which is a widely available infrastructure even in remote rural areas. Further connectivity through GSM and CDA would also be made possible to ensure that the transaction details are updated in the Banks system at higher frequency. Multiple products ICICI Bank offers a complete suite of products and services to meet the individual financial requirements of customer segments. Savings, investments and insurance products are made available to its rural and agri customer base. The Bank also offers microfinance services to low-income households and crop loans, farm equipment loans, commodity based loans to farmers. Hybrid channels ICICI Bank employs delivery channels backed by technological innovations to achieve scale and outreach in a sustainable manner. The Banks channel architecture includes branch and non-branch channels. Branches act as a business hub providing banking services on the one hand, while facilitating the fulfilment of products that have been sourced by the business facilitators and business correspondents. Non-branch channels are of two types, business facilitators and business correspondents.